Give your customers free data
The Mobile Weblog reports that Vodafone have introduced a kind of “0800 for data” service, allowing companies to sponsor the cost of accessing their services. This opens the door for some smart cookies (Google, I’m looking at you) to find the money from other sources, such as advertising, and get more customers involved. It’s pretty easy to choose between the similar services of Google and Yahoo! if one is willing to cover my data charges for me.